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Human creativity is at a crossroads.

Our mission is to preserve human creativity and make it thrive in the AI era.
Here's our plan.

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In the age of AI, human-created work can flourish like never before, or it can become an artifact of history.

AI is reshaping our understanding of what's achievable, inspiring new possibilities for learning, creativity, and progress.

This innovation is fueled by the creative works of humans that the technology trains on. The depth of human experiences, vulnerabilities, emotions, and even imperfections that inspire creative works give AI its power.

To get the best out of technology, we must ensure we are also continuing to receive the best human-created works. Properly compensating the humans behind these works is the first step in ensuring their longevity.

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We're introducing The Fourth Law, a new constitution that helps ensure humans are incentivized to create in the world of AI.

Building upon Isaac Asimov’s Three Laws of Robotics, we have developed and are advocating for a new constitution.

The Fourth Law: When A.I. robots use or learn from human behavior or human creative output, this must happen symbiotically to benefit both humans and robots.

This can be achieved if all parties follow the governing principles.

Principle 1: Consent

AI robots should be able to learn from human works of authorship and other human creative output only after they obtain consent from such rights holders.

Principle 2: Control

Authors, publishers, and other content rights holders should control how their works are used by robots.

Principle 3: Compensation

If requested by humans, AI robots must provide compensation.

Principle 4: Credit

AI robots must ensure creators receive proper attribution when their work is used for training or in outputs.

Principle 5: Continuous Learning

Robots must continually learn from the latest human behavior and creative output to ensure that the robot ecosystem reflects the best and latest of humanity.

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A win for everyone

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Human Creators

  • New source of revenue
  • New distribution channels for  works
  • Accurate representation of works in AI outputs
  • AI partnership opportunities for creators of all sizes  
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AI Companies

  • Access to the highest quality content
  • Legally sound data
  • Curated, clean content
  • Access to newly released content
  • Ability to work with creators of all sizes
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Humanity

  • Access to the most accurate AI-powered tools
  • Ability to easily identify content that is created by a human
  • Proper economic incentives to create new content, ensuring the longevity of the medium
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Human Copyright Symbol

This image represents the power of human creativity in the world of AI.

We invite you to use it like the © symbol to signify when work has been created by a human.

Download the Created by Humans symbol

Are you ready to commit to The Fourth Law?

We're currently partnering with creators and AI companies.

Join the waitlist